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The Ford Roadies On the road again! After a successful tour last year, the Ford Roadies are back to participate in numerous activities associated with Ford-sponsored HBCU football classics. For 12 weeks, two recent HBCU graduates--with a background munications, marketing or related degrees--are selected as Ford ambassadors. In that capacity, they perform duties that will focus on uplifting munity, including discussing the importance of a college education with inner-city children, delivering food to the elderly through the Meals on Wheels program and assisting the homeless. From week to week, the Roadies travel to a different HBCU Classic football city, this year driving in the all-new 2006 Ford Fusion to participate in the games ancillary events, including hosting step-shows, driving the Fusion in the official parade and handing out information from a booth setup at each football game. Additionally, they participate in a series of national and local media interviews to share their experiences. Further, they chronicle their adventures through video, which airs on the syndicated TV show, Inside the Game, and in an online diary, which can be followed on The Ford Roadies Schedule Ford Detroit Football Classic, September 3 Southern Heritage Classic, September 10 Bank of America Atlanta Football Classic, September 24 Circle City Classic, October 1 Southern Universitys ing, October 8 North Carolina A&T State Universitys ing, October 15 Howard Universitys ing, October 22 Magic City Classic, October 29 Walt Disney World Florida Classic, November 19 State Farm Bayou Classic, November 26. The Ford Detroit Football Classic The third annual Ford Detroit Football classic on September 3, at Ford Field, features Hampton University against Jackson State University. The previous two Classic games have attracted more than 110,000 fans, making it one of the largest-attended historically Black college classics in the country. The game is the centerpiece of a series of family-oriented events and activities designed to celebrate and showcase the pageantry of the African-American collegiate experience. At the same time, the weekend increases awareness and exposure of youth and adults to HBCUs. During the past two contests, thousands of fans have attended one of the primary ancillary events held during the football classic weekend--a charity gala, a Greek step-show and an empowerment fairpre-game tailgate party. Another highlight is the halftime battle of the bands competition. During the weekend, fans will have a chance to acquaint themselves with Fords newest vehicle lineup, and Ford will conduct a Ford Field Goal Challenge, where two fans will have a chance to kick a field goal for a Ford Mustang. There also will be a Fantastic Trip Giveaway, where 10 fans will win a trip to the game and tickets to all of the football classic-related events via an online contest. Visit for more information and to enter to win. The Southern Heritage Classic The 16th annual Southern Heritage Classic on September 10 in Memphis, Tenn., pits the Tennessee State University Tigers against the Jackson State University Tigers at Liberty Bowl Memorial Stadium. The game has been described as the largest annual, single-day event in Memphis. The great thing about this matchup, says Fred Jones Jr., founder and producer of the Southern Heritage Classic, is how intensely these two teams go at each other. At this years classic, Ford will host the ultimate tailgate party, and fans will have a chance to meet the Ford Roadies, play games for prizes and marvel at some of Fords hottest vehicles at the Ford Experience Tour--a mini auto show that will be conducted from 8 a.m. to 7 p.m. on game day. 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